Wirral was one of 52 councils that successfully applied to the Chewing Gum Task Force and received £27,500 in funding for use solely to clean gum off pavements and prevent further gum littering.
The community-driven initiative aims to provide a tangible, low-cost solution to climate change while empowering local residents to take practical action in changing waste habits by learning composting skills they can use at home.
All local authorities in England have duties regarding local air quality management and must regularly review and assess air quality to determine whether objectives are likely to be achieved.