Miller’s Quay brand celebrates history at Wirral Waters

13 June 2024
Millers Quay at Wirral Waters - six apartment blocks on the quayside

Hundreds of new homes being built at Wirral Waters with the support of Wirral Council will pay homage to the rich history of their dockland location. 

Miller’s Quay is a transformational residential development featuring 500 highly sustainable one- and two-bedroom waterfront apartments. 

The names of the new homes pay homage to the area's rich 19th Century industrial heritage with the name "Millers" harking back to the location’s historical use as a flour mill and a copper-rolling mill. 

image of Millers Quay brand

Each of the six residential blocks within Miller’s Quay is named after elements of the site's industrial past - Salt House, Copper Mill, Steam Yard, Lime Studio, Glaze Works, and Soda Factory.  

These names reflect the materials and processes used in the manufacture of cobalt and copper that, alongside pottery, took place on this site, and serving as a reminder of the area's proud heritage. 

The new iconic landmark buildings have also drawn inspiration from the vibrant colours, metalwork, and warehouses that define the area's industrial past while the waterfront apartments offer not only striking architecture and expansive views but also south-facing shared spaces, dockside walkways, and access to new green spaces and micro parks. 

Alan McCartney, Partner at Howells, the award-winning architects who worked with Peel on the development, said: “We’re hugely excited to see Miller’s Quay develop and continue to progress on-site, even more so with this striking new brand. The development harnesses a picture postcard aesthetic for Wirral Waters, along with creating a thriving, residential project with a real sense of place and waterside living at its heart.” 

Simon Rhodes, Director of Smiling Wolf, the award-winning Liverpool agency that developed the new brand, commented: "We’re proud to be part of the bold reinvention of the quay-side development – it’s significant for the area. Creating a brand to match the scheme’s ambition in a visually exciting way has been vital to begin the wider Place-making journey to connect with the audience." 

Richard Mawdsley, Development Director at Wirral Waters, commented: "This development not only celebrates Wirral's industrial heritage but also sets a new standard for sustainable urban living, reflecting our commitment to creating vibrant and inclusive communities." 

As Miller’s Quay prepares to welcome its first residents, Peel Waters invites the community to embark on this exciting journey and be a part of Wirral's next chapter. 

For more information about Miller’s Quay, visit or follow Millers Quay on Instagram, Facebook or X. 

image of Millers quay apartment block with branding in front of it