Residents are being encouraged to ‘choose to reuse’ this Christmas

05 December 2023
Close up of a red sparkly Christmas bauble hanging on a tree

Merseyside Recycling & Waste Authority has launched a Christmas campaign advising residents to ‘choose to reuse’, in a bid to tackle climate change.

Along with reuse tips, the campaign – which is being driven through the Authority’s Zero Waste LCR branch – offers other sustainable guidelines, which can help people to save money while protecting the environment.

According to national data from the Environment Agency, around 30% more waste is generated at Christmas time.

Further astonishing figures state that an estimated 50,000 trees are cut down to create enough paper to wrap presents, while over 1 billion Christmas cards are thrown away per year.

The above stats form part of a wider waste problem that negatively impacts climate change during the festive season.

Although larger generation of waste during Christmas time is a widespread issue, Merseyside Recycling & Waste Authority is keen to buck the trend.

Lesley Worswick, Chief Executive of Merseyside Recycling & Waste Authority, said:

The aim of our ‘Choose to Reuse’ campaign is simple; to help residents reduce waste, save money and protect the planet for future generations… All in a way which doesn’t compromise the joys of Christmas.

We’ve created a dedicated blog series which offers sustainable advice on everything from Christmas trees and decorations to cards, wrapping paper and gifts.

Even if residents try one or two of the tips on offer, every little step towards reducing waste is a big stride towards protecting the environment.

Lesley Worswick, Chief Executive of Merseyside Recycling & Waste Authority