Kids go for less with Great British Summer Savings
Families across Wirral can enjoy more affordable days out this summer, thanks to reduced ticket prices at the Floral Pavilion and Bidston Sports & Activity Centre.
As part of the Government’s Great British Summer Savings initiative, VAT has been reduced from 20% to 5% on selected children’s and family activities. The savings are being passed directly on to customers at both venues.
At the Floral Pavilion, the reduced rate applies to children’s and family tickets, while at Bidston Sports & Activity Centre it covers all entry to the popular Soft Play and Tag Active zones. Children’s menu meals at both venues are also included.
The reduced pricing will run until 1 September 2026.
We know how important days out are for families, especially during the long school holidays, so it’s fantastic that we can pass these savings on directly, helping more young people to stay entertained, active and engaged over the summer.
Making these experiences more affordable means there’s never been a better time to come and enjoy them.
Upcoming family shows at the Floral Pavilion
Upcoming family-friendly events benefiting from the reduced ticket prices include:
- A Night at The Tower – part of the New Brighton Arts Festival (Monday 6 July)
- It’s Not a Game: Starring award-winning illusionists Jay & Joss – awe-inspiring magic (Saturday 8 August)
- In The Night Garden Live! – the much-loved show returns to the Floral for another fun-filled performance (Saturday 15 and Sunday 16 August)
Find out more at the Floral Pavilion website.
Activities at Bidston Sports & Activity Centre
The discounted rate also applies to entry to:
- Soft Play – designed for children aged 0–7, featuring three floors of slides, climbing areas, obstacles and tunnels, plus a dedicated baby and toddler space
- Tag Active – a three-level interactive arena for ages 8+, combining climbing, balance and speed challenges with a live scoring system
Both areas offer dedicated SEN sessions with reduced capacity, providing a more accessible and supportive environment.
For more information visit the Active Wirral website.
