Picture perfect: New Brighton's wildflower meadow begins to bloom

Residents spending their evenings strolling along the banks of the Mersey near New Brighton are being treated to a ‘blooming’ beautiful sight on Magazines Promenade.

As our photos show, it has been transformed in recent works from bare soil to what it is now – a buzzing wildflower meadow.

Thanks to support from the UK Shared Prosperity Fund, this site is now one of 81 pollinator-friendly spaces now in place in Wirral, helping to support wildlife and connect people with nature. 

Planted with a traditional wildflower meadow mix, Magazines Promenade uses something called dual planting – which is a combination of native annual and perennial plants - this mix helps to create blooms for this year, and years to come.

Included in this mix are meadow buttercups, wild carrot, night-flowering catchfly and oxeye daisies. Also featuring are foxgloves, musk mallow, yellow rattle and St John’s wort.

 Each one of these plants plays a vital role in supporting bees, butterflies, moths and hoverflies – from daytime nectar seekers to nocturnal pollinators.

This site is just one of 15 new sites that have been developed and planted across Wirral in 2025 to help expand our network of pollinator sites.