Back to top

VIDEO: 'Busting the Myths' on domestic abuse

It’s not always obvious when someone’s behaviour is abusive. And it’s not always violence and aggression that are the clues.

The council has launched a new campaign called ‘Busting the Myths’ to challenge what people think is domestic abuse. The aim is to reach people who are suffering by highlighting scenarios that some may not realise are abusive.

For example:

Myth: “My partner checks my phone because he cares. He even tracks my location to make sure I’m safe.”

Reality: Invading your partner’s privacy can be a form of coercive control, it is a form of abuse.

Busting the myths uses a short animated film and discreet adverts to reach survivors of abuse, correcting the myths which may hold them back from getting the help and support they need. The messages remind them they are not alone, that what they are experiencing is not ok and shows them how they can get help. The campaign also asks potential perpetrators to question their own behaviours.

The adverts have been designed so they can be easily cut out and concealed in a purse or wallet by a survivor or loved one as a ‘calling card’ for support services available across the borough.

Take a look at the video here:

How to get help – are you looking for support?

Support options are available for survivors who are experiencing, or have experienced, domestic abuse of any kind via the council website at

• In an emergency always dial 999.

• If you need help to deal with domestic abuse or violence you can contact the Family Safety Unit on 0151 666 4914, Monday to Friday, 9am - 5pm.

• National 24 Hour Domestic Abuse helpline - call free on 0808 2000 247 National Domestic Violence Helpline website.