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More than a third of Wirral smokers quit

Nearly 18,000 fewer adults in Wirral now smoke than did in 2015, according to latest figures released by Public Health England.

With the smoking population dropping by more than a third across the Borough, Wirral’s adult smoking prevalence now sits below the north west and national average.

The news comes as Public Health England announced the fastest drop in smoking rates in more than a decade, ahead of the launch of the annual Stoptober campaign.

With 200 fewer smokers every hour in England in 2019, the popular campaign is stronger than ever, as yet more adults become ‘ex-smokers’. Wirral’s Public Health team is encouraging all smokers to join in with the nation’s biggest quit attempt beginning on October 1st by providing them with the support and information they need to “split up” with smoking this Stoptober.

Cllr Chris Jones, cabinet member for adult care and health, said: “It’s really encouraging to see this fewer people smoking in Wirral, but we’ve still got a way to go to achieve our ambition of a ‘smokefree’ borough.

“That’s why Stoptober is back and we are encouraging all smokers to take part. Giving up smoking is the best thing a smoker can do for their health and it can also help save money – in just 28 days people will start to notice so many benefits.”

The campaign will see a range of interactive support options delivered to Wirral residents, alongside the specialist work of the borough’s stop smoking services. There is lots of free support and additional resources to help anybody quit now with Stoptober including tailored ‘Personal Quit Plans’, a Stoptober app, Facebook Messenger Bot and more.

Wirral’s drop in smoking prevalence has no doubt been impacted by the work of the Wirral Stop Smoking Service, delivered by ABL.

According to latest figures, Wirral Stop Smoking Service, are way above the national and regional averages for supporting smokers to successfully quit after four weeks.

Last year the service supported more than 3000 residents to ditch their cigarettes. The service hopes to surpass this once again this year.

Elizabeth Woodworth, Head of Wirral Stop Smoking Service, said: “We are thrilled to highlight our footfall and quit rates increasing as more people access ABL’s services, especially during Stoptober.

“ABL works in communities across the borough so this support is being offered right on our doorsteps. I’d encourage anyone thinking about quitting get in touch.

“You are four times more likely to successfully quit with the right specialist support. We can help you on your journey to a healthier life. So why not start stopping, with Stoptober?”

Free, local support from health experts at ABL Wirral is available to anyone who wants to cut out cigarettes or wants help switching to or quitting e-cigs. You can call the service for support on 0151 541 5656 or visit

The latest data from the UCL Smoking Toolkit Study1 suggest a 2.2% drop in adult smoking prevalence from January to July 2019 – equating to around 200 fewer smokers every hour in this period.

Data about Wirral’s smoking prevalence can be found here.