Late las t year , New Brighton’s Marine Point was bought for £42.5m by London-based estate investors Aprirose in one of the biggest UK retail park deals of the year.
Richard Hughes, the Asset Manager for the new owners, is keen to further Marine Point’s community links.
'We’re really encouraged by and want to continue to work with the New Brighton community. We are working with the council and New Brighton Community Coastal Team to support initiatives such as the forthcoming Mermaid Trail, and explore new opportunities to bring visitors to the town,’ he said.
The company has appointed a marketing agency to promote Marine Point to visitors and potential investors, using social media and other digital promotions.
There is one vacant unit at Marine Point (next to Marino Lounge) and Aprirose is working with local art group the Momentary Art Project to stage a mermaid-themed art exhibition in the unit while it looks for a buyer.
Looking ahead to the summer, the new owners are keen to see another bumper season for New Brighton. Discussions with community groups and council contacts are exploring ideas to continue to attract existing and new visitors throughout the year.
New Brighton has enjoyed a significant increase in visits and spend in the resort since the 215,000 sq ft Marine Point site opened in 2011 and has re-established its position as a family day-trip destination for the region, enjoying around a million visits every year.
Businesses currently in Marine Point include Prezzo, The Light Cinema, Home Bargains and Starbucks, with the development boosted by a Morrisons supermarket and a 66-bed Travelodge.