Wirral Council has announced that the contract with Kingdom has been terminated by mutual consent.
Speaking of the decision, Cllr Anita Leech, cabinet member for environment said:
“Residents have told us time and again how important clean streets are. They want us to tackle the small minority of people who think it is OK to drop litter, fly-tip, and allow their pets to foul the streets.
“This is why we launched our zero-tolerance policy towards this environmental crime. Our primary concern was and remains to protect our local environment, maintaining the area’s many beauty spots and improving areas where environmental crimes repeatedly take place.
“The goal of the contract with Kingdom was to deter and punish those who commit environmental crime. But it is clear the approach wasn’t right for everyone and so, after listening to the feedback and meeting with many residents, we have decided to end the contract by mutual consent.
“We will now take some time to reconsider our wider litter and dog fouling strategy. Later this year, we will launch an extensive consultation with residents to help develop a new method of prevention which works for local people and keeps our beautiful borough litter-free.”