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Licensing Policy consultation deadline extended

Wirral Council is currently consulting on its Licensing Policy. The policy sets out how the Council, as Licensing Authority, will consider all applications for premises licences, club premises certificates, notification of temporary events, and any applications for renewals, transfers and variations.

This means the policy affects applications for the retail sale of alcohol, supply of alcohol to club members, provision of regulated entertainment and the supply of hot foot and/or drink from any premises between 11pm and 5am.

The licensing objectives promoted by the policy are; the prevention of crime and disorder, public safety, the prevention of public nuisance, and the protection of children from harm.

The Statement of Licensing Policy also includes the Special Cumulative Impact Policy around Charing Cross, Grange Road West, Grange Mount, Oxton Road and the boundary of Birkenhead town centre, which came into effect from July 2017.

This followed a request by Merseyside Police to consider the measure due to the level of crime and disorder, public nuisance, littering, street drinking, under-age drinking and anti-social behaviour believed to be resulting in part from the number of off-licence premises located in the area.

Following consultation, the authority brought the measure in to apply to premises licensed for the sale by retail of alcohol for consumption off the premises only – off-licences.

Have your say - deadline extended to Friday 13 September

Views are now invited on the terms of the draft policy by Friday 13 September.

The Council welcomes the views of any interested parties and you should feel free to draw the attention of this document to others who may be interested in responding to the consultation.

Full consultation on this document is also being undertaken with:

  • The Chief Officer of Police
  • The Fire Authority
  • Bodies representing local holders of premises licences
  • Bodies representing local holders of club certificates
  • Bodies representing local holders of personal licences
  • Bodies representing businesses and residents
  • Other interested parties

If you have any comments, please send them to the Licensing Authority by email at or by post to:

Licensing Authority, PO Box 290, Brighton Street, Wallasey, CH27 9FQ.

Comments should be received no later than Friday 6 September.

More details about the consultation are available on the Wirral Council website.