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Campaign launched to support residents’ ‘Nearest and Dearest’

Wirral’s Domestic Abuse Alliance will this week launch a mini campaign to support survivors of domestic abuse.

The campaign, ‘Nearest and Dearest’, will highlight the often-untapped support available through close family bonds, friendships or even acquaintances – and marks the second phase of the group’s successful #ItsNeverOk campaign.

Reaching across several national and international awareness days, Nearest and Dearest will invite members of the public to learn more about the support that is available to them and their loved ones in Wirral.

Cllr Tom Usher, cabinet member for Children, Families and Education, and chair of Wirral’s Domestic Abuse Alliance said: “Domestic abuse is everyone’s business, but sometimes, it can feel hard to step in and support those around us.

“Wirral’s 2018 #ItsNeverOk domestic abuse campaign reached thousands of people across the country and across multiple media platforms in its first year alone.

“Using the energy and momentum of #ItsNeverOk, the Nearest and Dearest campaign continues to spread the borough’s message of zero tolerance to domestic abuse, while also encouraging residents to learn more about this issue and bring domestic abuse out from behind closed doors.”

The campaign, running throughout June and July, will empower residents to notice abusive behaviours and offer a helping hand to those in need, if they feel comfortable and safe to do so, with the backing of specialised local domestic abuse services and providers.

Key awareness dates along the campaign timeline include the Global Day of Parents (1 June), Child Safety Week (3 – 9 June), World Elder Abuse Day (15 June) and International Day of Friendship (30 July) with social media posts and spotlights on local services and events highlighted across the two months.

The dates, marked by charities and organisations globally, are particularly relevant to the campaign as they cover a range of social groups including adults, children and young people, older people, friends/acquaintances and co-workers.

Cllr Usher said: “This campaign is about encouraging people to think about the wellbeing of the people they meet and interact with every day, whether they be friends, family or complete strangers. It’s about being mindful of how we can all show solidarity and support to all survivors - survivors who may be closer to us than we think.”

To see updates on the campaign, follow @WirralCouncil on social media and head to the Wirral View website.

  • If you've been the victim of domestic abuse, or are concerned for someone who is, you can visit for information about the local resources and services available.
  • In an emergency, if you’re concerned for your own or someone else’s immediate wellbeing, always dial 999. In non-emergency cases and for general advice, please call 101.