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Wirral launches £1 Billion development programme: Wirral Growth Company starts search for investment partner

Phil Davies, Wirral Council leader has today revealed plans for the transformation of Wirral through a £1 billion development opportunity.

The announcement, made at the international property conference MIPIM, will see work immediately commence to create Wirral Growth Company, charged with delivering growth including:

  • A world-class residential, leisure and cultural destination on the Woodside Waterfront, overlooking the Liverpool Skyline
  • A revitalised retail and commercial hub, underpinned by public sector support and a residential, retail and leisure development
  • Reinvigorating the historic Hamilton Square as the centrepiece of a new mixed-use heritage district

Speaking at the global conference, at an event hosted by the UK Government, Cllr Davies told an audience of international investors and developers:

“Today is a landmark step forward in our ambitions for Wirral. The joint announcement of £1billion of development opportunities and the creation of Wirral Growth Company as our delivery vehicle reflects the growing interest and confidence in Wirral and the wider city region.

We will unlock the huge, untapped potential of Wirral and Birkenhead as an outstanding destination of choice for business and investment.

“The Wirral Growth Company will over the coming months identify a joint venture investment partner, triggering the creation of thousands of jobs and economic growth."

Initially focussed on three core areas in Birkenhead – Woodside Waterfront, Hamilton Square and the Town Centre – this development opportunity will result in residential, leisure, commercial and retail development.

“Woodside waterfront is arguably one of the most outstanding residential and mixed used development opportunities not just in the Liverpool City Region, but anywhere in the UK." said Cllr Davies.

"As Brooklyn’s renaissance across the river from Manhattan has reconnected the New York City boroughs, and as Paris, Melbourne and Budapest developments have connected cities together across rivers, so it is now our turn. 

“Over the coming weeks, Wirral is looking to the investor and developer community to come forward and be our partner on this project. For Wirral, this is a step change in how we encourage economic growth. We are putting around £100 million of land and other assets into the Wirral Growth Company and expect our partner to match that commitment. 

“I am extremely proud of Wirral. We have a rich history of innovation, creation and entrepreneurship. I am incredibly excited to launch this new opportunity at the World's leading investment event – it is a huge step in creating a new, modern Wirral from which we can all benefit."

"Working with the Department for International Trade, Liverpool City Region, Invest Liverpool and numerous other partners, we have this week at MIPIM successfully put Wirral in the shop window for major investment and development. The reaction has been very positive and our team will, over the coming weeks, progress the creation of Wirral Growth Company and identify the investment partner or partners of choice."

Later this month, Wirral Council will publish a formal notice, which will start the process of identifying and securing a private sector partner to join the Wirral Growth Company. 

A new website,, was launched this morning to coincide with the Leaders’ announcement, and more information can be found there.