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Wirral enjoys fresh boost to visitor economy

Wirral has received a further boost to its tourism economy as it continues to be one of the most popular destinations to visit in the region. 

New figures  show that Wirral remains a top choice for an overnight stay in Liverpool City Region, alongside Liverpool City Centre, with hotel occupancy rates in Wirral peaking at 83 per cent (in August) during 2016 and 77 per cent for the year overall.

In addition, tourism revenue to the area continues to improve, with Wirral now enjoying the fastest growing visitor economy in the Liverpool City Region.

During 2015 alone, visitors staying overnight in Wirral generated a spend of £116.54m in the borough, with a further £269.23m from day visitors - an increase of 8.5 per cent on 2014. Overall this has also helped to create more than 5,000 jobs in the peninsula.

During the same year the area attracted 8.2 million day and short break visitors, an increase of 8.2 per cent on 2014.

Cllr Tony Jones, Wirral Council’s Tourism Champion, said; “One of the key aims of the Wirral Plan for 2020 is to grow our tourism economy. It is very encouraging that, despite the challenging economic climate, we are seeing our peninsula’s visitor economy – both short break and day visitors - continue to flourish, and we are well on the way to achieving the Wirral Plan’s tourism pledge.

“Growing our economy is a key priority for regeneration and it is great to see our tourism sector leading the way to create much needed jobs.”

Since 2010 the tourism economy in Wirral has increased by more than 43 per cent with visitor numbers increasing by 26 per cent.

The latest hotel occupancy figures for 2016 provided by the North West Research & Strategy based within the Liverpool City Region Local Enterprise Partnership, show that during the crucial summer period between March and August, Wirral remained one of the region’s leading attractions for visitors to the region.

The news also comes as Wirral marks Visitor Economy Week with a programme of special learning visits this week for students from Wirral Metropolitan College to key attractions in the area, as well as welcoming Blue Badge representatives from North West Tourist Guides Association

Kath Lynch, Heritage Manager at Port Sunlight Village Trust, and Chair of the Wirral Visitor Economy Network (WVEN) and Board said; “It is great news for Wirral’s tourism businesses, and highlights the brilliant work being done by the council in partnership with the WVEN and its Board, to promote our award winning, quality offer. The WVEN has its own 10 year vision to help drive the sector and these latest results demonstrate we’re all on the right track to meeting our future goals to support our sector.

“Key to this success is partnership, and I’m proud to support the Visitor Economy Week and Blue Badge tour this week.”

Nominations for the 2017 Wirral Tourism Awards have also just been launched with over 300 nominations already put forward.

The awards recognise and reward the outstanding contributions made by individuals, businesses and organisations across the area. You can nominate your business or staff for an award, while customers and visitors can vote for their favourite business in the People’s Choice Award category.

For details about the award categories and how to enter visit:

The deadline for nominations is Wednesday March 1st 2017.