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'Fit and Fed' campaign celebrates a successful summer

Wirral Council’s sports development team brought the Fit and Fed campaign to Wirral this summer to provide 4,150 free, nutritious meals and a host of different activity sessions for 220 children and young people. Fit and Fed is a nationwide campaign, led by the award-winning StreetGames charity, to improve the lives of disadvantaged children and young people at risk of holiday hunger, isolation, and inactivity.

The programme was made possible by gaining external funding sourced from local initiatives and fundraising events. Sports Development is applying for additional funding to continue this work during October and February half term.

The Fit and Fed campaign supports both the physical and social development of children and young people and gives an extra helping hand to those in need. The summer programme brought families from across Birkenhead together as a community to enjoy days of fun and sport, along with fresh, healthy meals.

According to reports, a third of parents have skipped a meal so that their children could eat during the school holidays[2] and the UK experiences the highest levels of food insecurity in all of Europe[3]. The Trussell Trust gave out over 2,600 food parcels between April and September last year with a third of those going to children[4]. Up to 78% of the households that utilise food banks have experienced severe food insecurity in the past year, some going full days without eating[5]. Over the summer the Fit and Fed campaign fed 12,000 children across over 100 local UK projects and the StreetGames charity is hoping to expand this programme even further.

Those who wish to donate to the Fit and Fed programme can do so via the  Fit and Fed JustGiving page . Businesses and members of the public can also fundraise by running a marathon or organising a quiz night. The donations received will help StreetGames to continue its programme beyond the summer and expand into even more neighbourhoods.

  • [2] “Hungry Holidays: A report on hunger amongst children during school holiday,” APPG, 2017.
  • [3] “New evidence of child food insecurity in the UK,” The Food Foundation, 2017.
  • [4] “Financial insecurity, food insecurity, and disability,” The Trussell Trust Foodbank Network, 2017.
  • [5] “UK and Global Malnutrition: The New Normal,” The Food Foundation, 2017.