Wirral Council has announced free parking at council car parks in Birkenhead every Saturday in January to encourage people to choose Wirral for their sales shopping.
The move comes as major track renewal work begins today on the railway line between Wirral and Liverpool.
Cllr Stuart Whittingham, Wirral’s Cabinet member for Highways and Infrastructure, said free parking at council operated car parks in Birkenhead would support the borough’s central shopping centre while track renewal work takes place.
Cllr Whittingham said: “While repairs to the rail tracks under the Mersey are being made, this is an ideal opportunity for Wirral residents to choose Birkenhead for their January sales shopping.
“We have decided to make all our pay and display car parks across Birkenhead free on Saturdays in January to encourage greater footfall to support local shops and traders and save shoppers a few pounds in the process.
“We hope local traders, Wirral Chamber of Commerce, Birkenhead BID and other groups will take advantage of this opportunity too, and provide events and activities to attract more Wirral residents to shop in Wirral this January.”
The initiative applies to Council-operated car parks only; motorists will still have to pay for on-street parking.