WIRRAL’S recent heatwave saw a fantastic community response by volunteers, businesses and the council.
Like seaside towns across the country, a rise in temperature means West Kirby is inundated with visitors. And while more visitors are a welcome boost to the local economy it can come at a cost to the local environment.
Within days of a problem with litter becoming apparent, bulk waste bins and extra litter collections were provided by the council, while West Kirby Transition Team’s Love Where You Live litter campaign organised litter picks.
Volunteers’ efforts were supported by local business Whitmore and White who provided volunteers with free coffee and drinks.
Jamie Moore of Whitmore & White food hall in West Kirby said: ‘The council and volunteers responded within days. The free drinks were much appreciated. The volunteers did a fab job and the new bins will be a big help. We were genuinely impressed by how quickly everyone responded to this, it made a massive difference,’ he added.
While littering is a problem caused by only a minority of visitors, the council is urging people to take their litter home, and warning that litter enforcement patrols are now a regular feature in Wirral with a £60 fixed penalty notice for offenders.
Cllr Phil Brightmore, Wirral’s Cabinet Member for the Environment, said: ‘I can't praise the volunteers and public spirited businesses enough. It’s only a minority of people who litter but it reduces the enjoyment of others and is a hazard to wildlife and the environment.
‘Our contractors and staff work extremely hard to remove litter and we are indebted to the support volunteers, who generously give up their free time to clear up.’
For more info see ‘WestKirbyLoveWhereYouLive’ on Facebook.